Dried Berries Market Opportunity Analysis and Industry Forecast 2019-2025

[17 May, 2019] The global dried berries market size is expected to reach USD 44.12 billion by 2025. It is projected expand at a CAGR of 5.8% during the forecast period. Rising health concerns and inclination of people towards healthy food are the key factors driving the growth.

Dried berries are the desiccated form of the original fruit, which have been drained through natural or artificial sources to increase the shelf-life of the berries. Many of these dried berries like blueberries and grapes are considered to be superfoods as they are rich in antioxidants, vitamin C, vitamin K, iron, potassium, and soluble dietary fibers. Dried berries are often consumed as nutritional supplements and are also used in personal care products, to treat various hair and skin related problems including aging, acne, and hair thinning among others. For instance, acai berries are rich in zinc which helps strengthen hair and they also have anti-inflammatory properties that help treat acne infection.

Rise in preference for organic ingredients, such as strawberries, blackberries, and blueberries in personal care products appears to have set new standards in the cosmetic industry thereby fueling the demand for dried berries. For instance, The Face Shop uses blueberry extracts to manufacture a variety of skincare products focusing on anti-aging properties of the dried fruit.

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A key trend that has imparted a robust momentum to dried berries market is the growing appeal of natural and non-toxic claims made by increasing production of baby food and frozen desserts by the manufacturers like Amul, Mother Dairy, PediaSure, Naturals, and Nestle in various developing countries. For instance, Nestle manufactures Cerelac, a baby food product available in multiple flavors. Gerber Organic Puree baby food, is another Nestle product made using blueberry as its main ingredient.

Inflating demand for dried berries, especially for raisins and blueberries from Europe, can be attributed to increasing use in baked food, confectionery, and cereal and health bars categories. Over the past few years, growing acceptance of organic food products, especially among aging population, coupled with changing lifestyle of consumers due to increasing awareness about health needs has led to a substantial growth of the market. Bakery and confectionery segment is anticipated to expand at a CAGR of 5.5% over the forecast period. Cereals and snack bars segment, on the other hand, is projected to register the fastest CAGR of 6.5% during the forecast period.

Asia Pacific is anticipated to offer abundant growth prospects in near future thus, is expected to be the fastest growing region in dried berries market. Countries such as India and China use dried grapes or raisins and gooseberries for ceremonial purposes whereas South Korea and Japan are known to use such products aesthetically; hence the region is expected to represent nearly 20.20% of the global market share by 2025.

Dole; Lion Raisins Inc.; Bergin Fruit and Nut Company Inc.; Del Monte Foods, Inc.; Graceland Fruit; Shoreline Fruit, LLC; Royal Nut Company; CAL-SAN Enterprises Ltd.; and Karen's Naturals are a few to name in this market. Diet snack is a rapidly growing segment of the food industry. Nowadays, consistent growth requires a complete understanding of the constantly evolving consumption trends.

Snack foods such as cookies, chocolates, savory snacks, and biscuits are popular among consumers of all age groups. Companies such as Haldiram's, PepsiCo, Lays, and Cadbury have a large market penetration compared to others in snack food industry. For instance Quaker uses oats along with dried berries, nuts, and dark chocolate to process diet bars for health conscious consumers. Apart from this, Haldiram's uses raisins to prepare Khatta-Meetha namkeen which is a popular savory snack in India.

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Further key findings from the report suggest:

• In terms of region, North America is projected to generate USD 13.92 billion in terms of revenue by 2025

• The other product type held 13.28% of the total market share in 2018 and is projected to exhibit a slight increase over the next few years

• Asia Pacific is anticipated to witness the fastest CAGR of 6.7% during the forecast period

• Countries like U.S., U.K., and Germany have showcased increasing usage of dried berries for manufacturing different food products, owing to rising awareness regarding the health benefits of dried berries

• The dried berries market is highly competitive in nature with the main players including Dole; Lion Raisins Inc.; Bergin Fruit and Nut Company Inc.; Del Monte Foods, Inc.; Graceland Fruit; Shoreline Fruit, LLC; Royal Nut Company; CAL-SAN Enterprises Ltd.; Karen's Naturals; Kiantama Oy; Meduri Farms; True Blue Farms; Helsu International BV; and Oregon Berry Packing, Inc.

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