North America Automotive Flooring Market size is expected to reach USD 7.36 billion by 2025

[Feb, 2019] The North America automotive flooring market size is expected to reach USD 7.36 billion by 2025. It is projected to expand at a 3.3% CAGR over the forecast period. Rising consumer preference for luxury, ride quality, and comfort in passenger cars as well as Light Commercial Vehicles (LCV) is expected to drive product demand.

The demand for luxurious interior floorings in premium cars is witnessing significant growth owing to the rising working population and disposable income in North America. In addition, use of durable and lightweight materials in flooring aids in reducing the overall vehicle weight, thereby complementing the market growth.

Major automobile manufacturers including Ford, General Motors, Honda, and Toyota focus on improving the ride quality of passenger cars, Heavy Commercial Vehicles (HCVs), and LCVs through the enhancement of noise and vibration management systems. Moreover, the presence of key car manufacturers in North America is anticipated to drive the overall automobile production, which, in turn, is expected to propel the automotive flooring market.

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Industry players focus on R&D activities for the production of superior carpets and mats with increased insulation and durability. However, limited availability of raw materials, such as polyurethane, polypropylene, nylon, and rubber to manufacture carpets and mats is expected to be a significant concern for the manufacturers over the forecast period.

Further key findings from the report suggest:

• Polyurethane (PU) as a raw material is projected to witness the fastest CAGR of 3.7% from 2018 to 2025, owing to increasing utilization of PU for manufacturing automotive components

• Mats product segment is estimated to register a CAGR of 3.7% on account of the increasing demand for noise reduction protection of vehicle floor from dust and dirt

• Passenger car segment accounted for 45.7% of the regional market share in 2017, owing to the rising consumer preference for heat and noise insulation in crossover Sports Utility Vehicles (SUV), premium cars, and off-roaders for improving the vehicle durability

• U.S. accounted for 63.6% of the regional market share in 2017 on account of increasing automobile production coupled with demand for electric and hybrid vehicles

• Major players in the North America automotive flooring market focus on quality improvement y using superior raw materials that offer high chemical and mechanical stability, thereby obtaining a competitive edge

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Table of Contents:

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources

Chapter 2. Executive Summary
2.1. North America automotive flooring market: Market snapshot

Chapter 3. Market Variables, Trends & Scope
3.1. North America automotive flooring market: Market segmentation
3.2. North America automotive flooring market - Value chain analysis
3.3. Raw Material Trends
3.3.1. Polyurethane
3.3.2. Polypropylene
3.3.3. Nylon
3.3.4. Rubber
3.4. Technology Overview
3.4.1. Thermoforming
3.4.1.1. Vacuum forming:
3.4.1.2. Pressure forming:
Continued...

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